Matchday Wear
Original football tees and layers designed for watch parties, pub nights, and the long road to the final.
Coming soon
Wear the game. Back the culture.
Original fan-made shirts, prints, and matchday goods for people who follow football beyond the final whistle.
The first drop is coming
Join the list for launch access and new-design alerts.
Built for every kind of fan
A focused collection of original designs—no official team crests, tournament marks, or mass-produced supporter clutter.
Football Prints
Graphic match posters and tournament-inspired wall art for homes, studios, and football corners.
Coming soon
Fan Essentials
Small, useful football goods made for bags, desks, gifting, and every matchday ritual.
Coming soon
Independent designs for independent fans.
Footie Guide merchandise is fan-made and is not affiliated with or endorsed by FIFA, national associations, or participating teams.