Matchday Wear
Original football tees and layers designed for watch parties, pub nights, and the long road to the final.
Coming soon
Notify meWear the game. Back the culture.
Original fan-made shirts, prints, and matchday goods for people who follow football beyond the final whistle.
The first drop is coming
Join the list for early launch access and limited-run design alerts.
Built for every kind of fan
A focused collection of original designs—no official team crests, tournament marks, or mass-produced supporter clutter.
Independent designs for independent fans.
Footie Guide merchandise is fan-made and is not affiliated with or endorsed by FIFA, national associations, or participating teams.